PEETCOM INC.
The biggest ideas started as a seed ready to sprout.
PEETCOM INC.
The biggest ideas started as a seed ready to sprout.
Services
Communications Strategy
Sales and Marketing Integration
Sales and Marketing Integration
What is your story? Who is your audience? Are you relying on your consumers to remain loyal without returning the favor? Is your brand making promises your actions can't keep? What you say is nearly as important as how you say it and if your competition can make the same statements, is it the right approach for you? Together we'll make
What is your story? Who is your audience? Are you relying on your consumers to remain loyal without returning the favor? Is your brand making promises your actions can't keep? What you say is nearly as important as how you say it and if your competition can make the same statements, is it the right approach for you? Together we'll make a devise a strategy that is ownable, impactful and delivers for you.
Sales and Marketing Integration
Sales and Marketing Integration
Sales and Marketing Integration
If a tree falls in the forest does anyone hear it? If there is a great story in a key publication, does anyone read it or more important, take action? Through my experience in both supplier and distributor tiers, I've worked closely both sales and marketing teams. Every plan ... every action is designed with an eye to driving sales, or w
If a tree falls in the forest does anyone hear it? If there is a great story in a key publication, does anyone read it or more important, take action? Through my experience in both supplier and distributor tiers, I've worked closely both sales and marketing teams. Every plan ... every action is designed with an eye to driving sales, or whatever the desired end result or ultimate business goal may be.
Media Relations
Sales and Marketing Integration
Media Relations
The media landscape is changing faster today than ever before., new technologies, changing platforms, fewer outlets who are still trying to compete for readers and ad dollars. Yet you need your story to cut through in a manner that informs, educates, changes opinion and inspires action. The media take our calls because we don't waste their time, and I won't waste yours.
About Us
Knowledge & Experience
Knowledge & Experience
Knowledge & Experience
First and foremost, I hate to talk about myself. I'd rather talk about you. But successful relationships involve two-way communication. So here goes... experienced marketing communications pro with solid experience in both B2B and consumer programming. Clients range from corporate brands, to start up craft operations, to foreign entities
First and foremost, I hate to talk about myself. I'd rather talk about you. But successful relationships involve two-way communication. So here goes... experienced marketing communications pro with solid experience in both B2B and consumer programming. Clients range from corporate brands, to start up craft operations, to foreign entities seeking US investors.. I've worked with Heads of State, C-level execs, Operations and Sales. Let's talk about what that means for you.
Results-Oriented
Knowledge & Experience
Knowledge & Experience
If you are looking for 'PR by the Pound,' I'm not your girl. Share your business objectives, as granular as you like, and those will drive the plan . We'll focus on the geographies that are important, the audiences with whom you want to connect and the actions you need them to take to meet your business goals.
Metrics Count
Knowledge & Experience
Metrics Count
Maybe it's my background in economics, but numbers count and so does continuous improvement. We'll align on the metrics that mean something to you and your stakeholders, and use those to chart our progress and course correct along the way.
Previous and current clients
Filmland Spirits ~ Procera Gin ~ Hood River Distillers
U.S. Beverage ~ KO Distilling ~ Black Infusions
Copalli Rum ~ Johnnie Walker ~ CAMUS Cognac
U.S. Beverage ~ Lucid Absinthe ~ Lambay Irish Whiskey
Here's what colleagues and clients say...
Korrie Dodge, Vice President, Marketing, Hood River Distillers
“Hood River Distillers has had the pleasure of working with Laura for many years, and she is truly a trusted partner to our business. She consistently keeps our best interests at the forefront while bringing deep industry experience, knowledge, and relationships that are incredibly valuable. Her strategic insight, genuine commitment to her clients, and long-standing presence in the industry make her an asset to any brand she works with.”
Fred Minnick, Editor in Chief, founder, Bourbon + Magazine
"As a journalist, I work with a lot of publicists. So many of them do not understand their products or a journalist's objectives. But, Laura understands both. On several occasions, Laura has helped me set up interviews extremely important for my stories. Because she is so knowledgeable, Laura also helped steer me in the right direction for other sources that were not directly tied to her brands. Her combination of intelligence and common sense makes her a rarity in today's spirits publicists. For as long as I work in this industry, I will always call her for information."
Amy Ciarametaro, Executive Director, Virginia Distillers Association
“Laura is an extension of the Virginia Distillers Association, and has repeatedly generated national media coverage for our burgeoning organization. She brings value and creativity to every intersection in the process to develop earned media opportunities and brand management and strives to go above and beyond to achieve goals and maximize budgets."